Specializing in affordable, professional design
for small businesses and organizations.
The best and most accurate way to know where your website needs improvement is with an analytics program. With analytics you can get any information that you may need to help you make decisions on how to maintain your website, information to see which ads are successful, information on your web traffic increase or decrease, along with practically any other information you could need to make any decision you have to make regarding your web presence and web marketing strategy.Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.
Does traffic to your website increase certain months each year? By comparing traffic to your site year by year you can see what trends occur, showing what months are good months for your company and what months aren't so good, suggesting when you could advertise to boost sales. This is also helpful information when planning your marketing strategy and allocating your marketing budget.
In simple terms…it allows you to see every single solitary thing happening with your website, and in looking at the data that it collects, allows you to make smart decisions moving forward so that you can get better results in your business.